Marking the start of a successful partnership - international media/print service provider FaberExposize became a partner of the ADAC GT Masters earlier this year. The partnership got under way in earnest on Tuesday with the official opening of a new extension to the company's Heilbad Heiligenstadt factory in the presence of guests from politics, business and the ADAC GT Masters.
Thuringia's Secretary of State for Economic Affairs, Valentina Kerst, was one of the invited guests, and, together with Managing Director Martin Kimm, cut the ribbon to open the new building. "FaberExposize is a good example of a company taking a flexible approach during the corona crisis to not only secure jobs but open up a new market as well," said Kerst. Short-time working was avoided by switching to the production of masks and protective walls/screens. The factory extension also means that more jobs can be provided in a very rural area. Kerst added: "I wish you every success with your plans for future growth."
"We are now able to focus more on our core business in events and trade-fair construction here at Heilbad Heiligenstadt as well thanks to this extension to the factory," said Managing Director, Martin Kimm. "We are part of the Faber group of companies, and, thanks to state-of-the-art ERP software, our central location in the heart of Germany, the ability to call on machines and staff in ten factories and a printing capacity of one million m² per month, are now in a position to cater for each and every trade-fair/event taking place and can also meet the needs of all the retail chains in Germany and the whole of Europe by providing designs, products, logistics and even on-site assembly."
Starting this season, FaberExposize will use its expertise within the context of the ADAC GT Masters. A Schubert Motorsport BMW M6 GT3 from the ADAC GT Masters was a major feature at the presentation, attracting a great deal of attention. "We're really excited about the Lausitzring season opener and are all geared up for the 2020 season," said BMW Team Principal, Torsten Schubert, who was also a guest of honour. "It's going to be a great success. Having FaberExposize join us as partners is extremely important as regards the future of the series, for sure!"
Kay-Oliver Langendorff, Head of Partnerships, Cooperation & Sponsoring at the ADAC, concluded: "FaberExposize and the ADAC GT Masters make ideal partners, because motorsport also stands for innovation and passion. Extensive specialist knowledge and a high level of experience combined with the latest technology are the prerequisites for success both on the race track and in product branding."
About the FaberExposize group
The FaberExposize group is an international print service provider, event/exhibition stand constructor. The team consists of 500 employees at 14 locations in 10 countries worldwide. Apart from headquarters in Germany at Heilbad Heiligenstadt, there are factories in Sweden, the Netherlands, France, Belgium, Poland, Great Britain, Mexico, Chile and Thailand, which means that, taking the Faber group of companies as a whole, there is a large pool of knowledge, experience and innovation that can be called upon at any time. As specialists in branding and visibility, FaberExposize can analyse the wishes and needs of its customers in detail. The company's core business is in the field of trade fairs, events, POS and retail but the more common advertising media, such as flags and banners, for example, also feature in its range.